Strong Buy

The current price of the company reflects a substantial discount from the market and from the valuation compared to its peer group. The analyst believes that the risk/reward ratio is strongly in favor of an upside move. The stock at current levels represents a compelling opportunity for capital gains over the time period to its target price.

Buy

The current price reflects a discount from the market and from its peers, and the company posses few financial risks. The analyst believes the stock at current levels will provide an opportunity for capital gains over the period of its target price.

Speculative Buy

The current price reflects a discount from the market, and from its peers, but the company does posses some financial risk. The analyst believes the stock at current levels will provide an opportunity for capital gains over the period of its target price. "Speculative" means that the company does have significant financial or other risks compared to a “Strong buy” or “Buy” rating.

Neutral

The analyst believes that the stock is fairly valued relative to its peers and the market. While we do not advocate buying more shares in the company at this point, investors that already own the position are recommended to hold it.

Sell

We believe that the Company is overvalued based on its current price, and that an investment in the company may produce a negative, or lower than average return. Often times when a stock or fund achieves its price target, we will recommend selling the position. If we believe that the share or fund will continue appreciating, we typically re-adjust the price target based upon the improved fundamentals.

Sell Short

We believe that the Company's share price will decline, and that profits can be made by selling the Company's shares short. Short Sales involved borrowing the shares and selling those borrowed shares - with the goal of buying back the shares at a lower price to return the borrowed shares and close the position. Selling Shares Short can be a very useful strategy in flat or down markets